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~type_genre:"Aufsatz im Buch"
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First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
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2
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
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3
Strategic marketing and marketing strategy
Varadarajan, Rajan
- In:
Handbook of marketing strategy
,
(pp. 9-27)
.
2012
Persistent link: https://www.econbiz.de/10009530876
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4
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
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5
Musings on the need for reform in marketing
Varadarajan, Rajan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 270-281)
.
2006
Persistent link: https://www.econbiz.de/10003430352
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6
B2B relationship underpinnings of outsourcing
Varadarajan, Rajan
- In:
Handbook of business-to-business marketing
,
(pp. 400-414)
.
2012
Persistent link: https://www.econbiz.de/10009500137
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7
Foundations of strategic marketing
Varadarajan, Rajan
- In:
The Routledge companion to strategic marketing
,
(pp. 3-19)
.
2021
Persistent link: https://www.econbiz.de/10012498413
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8
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
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9
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
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10
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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