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~type_genre:"Aufsatz im Buch"
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Werbung
707
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Okazaki, Shintaro
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Mueller, Barbara
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Pelsmacker, Patrick de
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Siegert, Gabriele
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Gierl, Heribert
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Berndt, Ralph
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Laine, Nicole
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Silberer, Günter
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Armano, Giuliano
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Aslaner, Ahmet Gökc̦e
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Cheema, H. S.
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research in mobile business : technical, methodological, and social perspectives
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
The Oxford handbook of pricing management
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
E-Business and telecommunications : 6th international joint conference, ICETE 2009, Milan, Italy, July 7 - 10, 2009 ; revised selected papers
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1
Access control and mobile users
Kilpatrick, Ian
- In:
The secure online business handbook : a practical guide …
,
(pp. 69-75)
.
2006
Persistent link: https://www.econbiz.de/10003641320
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2
User awareness and attitude to home WLAN security
Sandnes, Frode Eika
;
Santucci, Ugo
;
Huang, Yo-ping
- In:
Challenges in information technology management : …
,
(pp. 106-111)
.
2008
Persistent link: https://www.econbiz.de/10003726580
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3
Near Field Communication based Mobile Payment System
Madlmayr, Gerald
;
Langer, Josef
;
Scharinger, Josef
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 81-93)
.
2008
Persistent link: https://www.econbiz.de/10003737921
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4
Eavesdropping and jamming communication networks
Commander, Clayton W.
;
Pardalos, Panos M.
;
Ryabchenko, …
- In:
Cooperative networks : control and optimization ; [6th …
,
(pp. 101-112)
.
2008
Persistent link: https://www.econbiz.de/10003740827
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5
Economic analysis of networking technologies for rural developing regions
Mishra, Shridhar Mubaraq
;
Hwang, John
;
Filippini, Dick
; …
- In:
Internet and network economics : first international …
,
(pp. 184-194)
.
2005
Persistent link: https://www.econbiz.de/10003276498
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6
Communication models for a cooperative network of autonomous agents
Arulselvan, Ashwin
;
Commander, Clayton W.
;
Hirsch, …
- In:
Optimization and logistics challenges in the enterprise
,
(pp. 411-431)
.
2009
Persistent link: https://www.econbiz.de/10003860624
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7
Business models for wireless city networks in the EU and the US : public inputs and public leverage
Ballon, Pieter
;
Audenhove, Leo van
;
Poel, Martijn
; …
- In:
Telecommunication markets : drivers and impediments
,
(pp. 325-340)
.
2009
Persistent link: https://www.econbiz.de/10003853023
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8
Policy towards standardisation in wireless telecommunications
Cabral, Luís M. B.
;
Salant, David J.
- In:
The economics of digital markets
,
(pp. 1-12)
.
2009
Persistent link: https://www.econbiz.de/10003853192
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9
Queueing delay of stop-and-wait ARQ over a wireless Markovian channel
De Vuyst, Stijn
;
Wittevrongel, Sabine
;
Bruneel, H.
- In:
Mobility management and quality-of-service for …
,
(pp. 197-227)
.
2009
Persistent link: https://www.econbiz.de/10003897004
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10
Auctioning the digital dividend
Cramton, Peter C.
- In:
Communications regulation in the age of digital …
,
(pp. 45-86)
.
2009
Persistent link: https://www.econbiz.de/10003903591
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