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~type_genre:"Aufsatz im Buch"
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Strategic alliances : a synthesis of conceptual foundations
Varadarajan, P. Rajan
;
Cunningham, Margaret H.
- In:
Handbook of relationship marketing
,
(pp. 271-302)
.
2000
Persistent link: https://www.econbiz.de/10001559324
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2
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
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3
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
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4
Controlling the uncontrollable : managing your market environment
Varadarajan, P. Rajan
;
Clark, Terry Nichols
;
Pride, …
-
2009
Persistent link: https://www.econbiz.de/10003836068
Saved in:
5
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
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6
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
-
2008
Persistent link: https://www.econbiz.de/10003717735
Saved in:
7
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
8
Competition, concentration and critical mass : why the Herfindahl-Hirschman idex is a biased competition measure
Bos, Jaap W. B.
;
Chan, Yee Ling
;
Kolari, James W.
; …
- In:
Handbook of competition in banking and finance
,
(pp. 58-88)
.
2017
Persistent link: https://www.econbiz.de/10011793225
Saved in:
9
Measurement problems in global financial reporting : the need for a stable composite currency
Hovanov, Nikolai V.
;
Kolari, James W.
;
Sokolov, Mikhail V.
- In:
Bank lending, banking and financial developments
,
(pp. 108-124)
.
2008
Persistent link: https://www.econbiz.de/10008823340
Saved in:
10
Measurement problems in global financial reporting : the need for a stable composite currency
Hovanov, Nikolai V.
;
Kolari, James W.
;
Sokolov, Mikhail V.
-
2012
Persistent link: https://www.econbiz.de/10009580923
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