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How "American" are "all-American" brands? : a case of Gap, Inc. as "Made in America" brand
Wycoff, Eulalia; Sooreea, Rajeev - In: International business realisms : globalizing locally …, (pp. 66-84). 2013
Persistent link: https://www.econbiz.de/10011418003
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Twitter - What's happening? : Herausforderungen des Microblogging für das Web-Marketing
Fischer, Tim E. - In: Web-Exzellenz im E-Commerce : Innovation und …, (pp. 135-155). 2010
Persistent link: https://www.econbiz.de/10003955854
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Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
Lackus, Manuela; Siems, Florian; Grund, Justyna - In: Evolution der Informationsgesellschaft : …, (pp. 197-218). 2011
Persistent link: https://www.econbiz.de/10009303881
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Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Current insights and future trends : [extended versions …, (pp. 321-329). 2012
Persistent link: https://www.econbiz.de/10009748089
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The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole - In: Strategy and communication for innovation, (pp. 205-224). 2013
Persistent link: https://www.econbiz.de/10010246336
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The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole - In: Strategies and communications for innovations : an …, (pp. 163-181). 2011
Persistent link: https://www.econbiz.de/10008987526
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Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric; Esch, Franz-Rudolf - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 775-791). 2009
Persistent link: https://www.econbiz.de/10003766176
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Haptische Reize in der Kommunikation
Nickel, Oliver - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 793-818). 2009
Persistent link: https://www.econbiz.de/10003766181
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Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§ - In: Innovation, technology, and market ecosystems : …, (pp. 307-332). 2020
Persistent link: https://www.econbiz.de/10012121361
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929