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Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554
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Markenpolitik als Wettbewerbsinstrument im Sport
Rohlmann, Peter - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 403-424). 2009
Persistent link: https://www.econbiz.de/10003905096
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Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The changing roles of advertising : [extended versions …, (pp. 87-102). 2013
Persistent link: https://www.econbiz.de/10009773049
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai; Yilmaz, Aykut - In: Improving marketing strategies for private label products, (pp. 306-327). 2020
Persistent link: https://www.econbiz.de/10012125577
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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 315-328). 2018
Persistent link: https://www.econbiz.de/10011825178
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
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Kundenempfehlungen als Marketinginstrument
Posselt, Thorsten; Radić, Dobravko; Fetzer, Anna - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 315-340). 2004
Persistent link: https://www.econbiz.de/10002516394
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038