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Gierl, Heribert
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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1
Gift culture in China : consequences for the fine wine sector
Seidemann, Vera
;
Atwal, Glyn
;
Heine, Klaus
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 47-61)
.
2017
Persistent link: https://www.econbiz.de/10011616060
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2
Examining the effect of altruistic gift giving on subsequent indulgence
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Three essays on luxury consumption
,
(pp. 19-35)
.
2018
Persistent link: https://www.econbiz.de/10011926544
Saved in:
3
Tinsel, trimmings and tensions: consumer negotiations of a focal Christmas artifact
Otnes, Cele
;
Crosby, Elizabeth
;
Kreuzbauer, Robert
;
Ho, …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 171-189)
.
2009
Persistent link: https://www.econbiz.de/10003787534
Saved in:
4
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Multicultural perspectives in customer behaviour
,
(pp. 119-133)
.
2014
Persistent link: https://www.econbiz.de/10010399245
Saved in:
5
Gift as conspicuous consumption : the case of the Odyssey
Arvanitidis, Paschalis A.
;
Strolonga, Polyxeni
- In:
The gift in the economy and society : perspectives from …
,
(pp. 98-120)
.
2021
Persistent link: https://www.econbiz.de/10012802529
Saved in:
6
An overlapping-generations model with heterogeneous bequest and gift motives
Jaeger, Klaus
- In:
Trade, growth and economic policy in open economies : …
,
(pp. 139-163)
.
1998
Persistent link: https://www.econbiz.de/10001300191
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7
Financial incentives and the anticipation of recipient's behavior
Neuß, Stefan Gregor
- In:
Essays on financial incentives, moral hazard, and …
,
(pp. 7-33)
.
2016
Persistent link: https://www.econbiz.de/10011647074
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8
The effect of structured emotion expression on reciprocity in bilateral gift exchange
Cooper, David J.
;
Lightle, John P.
- In:
Experiments in organizational economics
,
(pp. 1-18)
.
2017
Persistent link: https://www.econbiz.de/10011603569
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9
The dark side of the gift in organizations : when gift-giving becomes bribery and corruption
Faldetta, Guglielmo
- In:
Organizational social irresponsibility : tools and …
,
(pp. 121-139)
.
2017
Persistent link: https://www.econbiz.de/10011708472
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10
Gift giving, guanxi, bribery and corruption challenges in Australia-China business : an ethical tension between the global South and the East
O'Shannassy, Timothy
- In:
Ethics in the global South
,
(pp. 131-151)
.
2017
Persistent link: https://www.econbiz.de/10011868578
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