Examining the effect of altruistic gift giving on subsequent indulgence
Year of publication: |
[2018?]
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Authors: | Chen, Ning ; Espinoza Petersen, Francine ; Lowrey, Tina M. |
Published in: |
Three essays on luxury consumption. - Berlin : ESMT European School of Management and Technology. - 2018, p. 19-35
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Subject: | Altruismus | Altruism | Geschenk | Gifts | Fundraising | Konsumentenverhalten | Consumer behaviour | Experiment |
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