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Brand choice models
Russell, Gary J. - In: The history of marketing science, (pp. 19-46). 2014
Persistent link: https://www.econbiz.de/10010415913
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Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A. - In: Profit maximization through customer relationship …, (pp. 41-58). 2008
Persistent link: https://www.econbiz.de/10003754190
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Latent structure regression
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: The handbook of marketing research : uses, misuses, and …, (pp. 394-417). 2006
Persistent link: https://www.econbiz.de/10003420132
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Factor analysis and missing data
Kamakura, Wagner A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541145
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 145-166). 2007
Persistent link: https://www.econbiz.de/10003544618
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016
Persistent link: https://www.econbiz.de/10011474815