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Conjoint measurement : methods and applications
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Brand choice models
Russell, Gary J.
- In:
The history of marketing science
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(pp. 19-46)
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2014
Persistent link: https://www.econbiz.de/10010415913
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Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
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(pp. 41-58)
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2008
Persistent link: https://www.econbiz.de/10003754190
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Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
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Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
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2007
Persistent link: https://www.econbiz.de/10003541145
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5
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
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