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~type_genre:"Aufsatz im Buch"
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Gannon, Martin J.
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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The role of culture in international marketing
Gannon, Martin J.
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 31-41)
.
2011
Persistent link: https://www.econbiz.de/10008841586
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The cultural metaphor : a grounded method for analyzing national cultures
Gannon, Martin J.
;
Audia, Pino G.
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2009
Persistent link: https://www.econbiz.de/10003835464
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Sustainable luxury tourism and food waste management : as case study of all-inclusive luxury resorts
Gannon, Martin
;
Taheri, Babak
;
Okumus, Bendegul
; …
- In:
The rise of positive luxury : transformative research …
,
(pp. 117-136)
.
2022
Persistent link: https://www.econbiz.de/10014232763
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