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~type_genre:"Aufsatz im Buch"
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Franchising
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Aufsatz im Buch
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Dant, Rajiv P.
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Paswan, Audhesh K.
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Iyer, Pramod
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Jeon, Sua
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
1
Handbook of strategic e-business management
1
Small business and entrepreneurship ; Vol. 2
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Customer co-production and service innovation characteristics : a conceptual argument
Zolfagharian, Mohammadali
;
Paswan, Audhesh K.
- In:
Adoption of innovation : balancing internal and …
,
(pp. 57-73)
.
2015
Persistent link: https://www.econbiz.de/10011302524
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2
Franchise brand management from a knowledge perspective
Paswan, Audhesh K.
;
Jeon, Sua
;
Iyer, Pramod
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 552-566)
.
2016
Persistent link: https://www.econbiz.de/10011515483
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3
Multi-unit franchising : growth and management issues
Kaufmann, Patrick J.
;
Dant, Rajiv P.
-
2008
Persistent link: https://www.econbiz.de/10003730062
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4
A cointegration analysis of the correlates of performance in franchised channels
Dant, Rajiv P.
;
Kacker, Manish
;
Coughlan, Anne T.
; …
- In:
Economics and management of networks : franchising, …
,
(pp. 169-189)
.
2007
Persistent link: https://www.econbiz.de/10003435920
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5
The role of e-commerce in multi-channel marketing strategy
Brown, James R.
;
Dant, Rajiv P.
- In:
Handbook of strategic e-business management
,
(pp. 467-487)
.
2014
Persistent link: https://www.econbiz.de/10010234033
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