Customer co-production and service innovation characteristics : a conceptual argument
Year of publication: |
2015
|
---|---|
Authors: | Zolfagharian, Mohammadali ; Paswan, Audhesh K. |
Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 57-73
|
Subject: | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration |
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