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~type_genre:"Aufsatz im Buch"
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New product development
4
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Aufsatz im Buch
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Hart, Susan
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Hultink, Erik J.
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Fundamentals of marketing research ; Vol. 1
1
Gaining momentum : managing the diffusion of innovations
1
HRM and marketing orientation in the new era
1
Marketing theory : a student text
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The PDMA handbook of new product development
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ECONIS (ZBW)
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Launch strategies and new product success
Hart, Susan
;
Tzokas, Nikolaos
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 121-155)
.
2010
Persistent link: https://www.econbiz.de/10008806773
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2
New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-336)
.
2016
Persistent link: https://www.econbiz.de/10011471693
Saved in:
3
Innovation and new product development
Hart, Susan
- In:
Marketing theory : a student text
,
(pp. 281-303)
.
2010
Persistent link: https://www.econbiz.de/10003950909
Saved in:
4
Building blocks of accounting - marketing integration in UK financial services organisations
Opute, Abdullah Promise
;
Dedoussis, Evangelos
;
Tzokas, …
- In:
HRM and marketing orientation in the new era
,
(pp. 323-336)
.
2013
Persistent link: https://www.econbiz.de/10010236495
Saved in:
5
Developing intelligent products
Rijsdijk, Serge A.
;
Hultink, Erik J.
- In:
The PDMA handbook of new product development
,
(pp. 297-309)
.
2013
Persistent link: https://www.econbiz.de/10009710748
Saved in:
6
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
7
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
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