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~type_genre:"Aufsatz im Buch"
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From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Regional science: perspectives for the future
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The connected customer : the changing nature of consumer and business markets
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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra Krishan
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2009
Persistent link: https://www.econbiz.de/10003835923
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Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
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3
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
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Uncertainty as a management evaluation tool for infrastructure projects
Haynes, Kingsley E.
- In:
Regional science: perspectives for the future
,
(pp. 127-143)
.
1997
Persistent link: https://www.econbiz.de/10001297132
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