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~type_genre:"Aufsatz im Buch"
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Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents
Slim, Ben Mimoun Mohamed
;
Garnier, Marion
;
Poncin, Ingrid
- In:
E-marketing in developed and developing countries : …
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(pp. 233-245)
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2013
Persistent link: https://www.econbiz.de/10009775757
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Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
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Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
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