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ROI in action casebook
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Retailing in the 21st century : current and future trends
3
Country of origin : a law and economics approach to the concept of Made in Australia
2
Customer-centric marketing strategies : tools for building organizational performance
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Integrated marketing communication
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
2
Kulturmarketing
2
Marketing-mix strategies - product strategy and promotion strategy
2
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Retail supply chain management : quantitative models and empirical studies
2
Strategic corporate communication in the digital age
2
The Oxford handbook of managerial economics
2
The Oxford handbook of pricing management
2
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advanced technologies management for retailing : frameworks and cases
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Analysis of socio-economic conditions : insights from a fuzzy multidimensional aproach
1
Approaches to financing social entrepreneurship
1
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Business strategies for sustainability
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Channel strategies and marketing mix in a connected world
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Communicating corporate social responsibility : perspectives and practice
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
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ECONIS (ZBW)
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1
Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic
;
Vrioni, Albana Belliu
-
2008
Persistent link: https://www.econbiz.de/10003717733
Saved in:
2
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
-
2008
Persistent link: https://www.econbiz.de/10003717735
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3
Cause-related marketing : ethics and the ecstatic
Smith, Warren
;
Higgins, Matthew
-
2008
Persistent link: https://www.econbiz.de/10003717737
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4
Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
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5
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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6
Cause-Related Marketing
Kienzle, Stephanie
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 101-126)
.
2010
Persistent link: https://www.econbiz.de/10008780531
Saved in:
7
Managing community involvement programmes
Langford, Martin
- In:
Exploring public relations
,
(pp. 338-363)
.
2009
Persistent link: https://www.econbiz.de/10003946721
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8
Sport and sponsorship
Cousens, Laura
;
Bradish, Cheri
- In:
Managing sport business : an introduction
,
(pp. 264-284)
.
2012
Persistent link: https://www.econbiz.de/10009305450
Saved in:
9
The corporate paradox : marketing, innovation, corruption and pollution : an overview of corporate successes and failures
Leonard, Liam
;
Gonzalez-Perez, Maria Alejandra
- In:
Principles and strategies to balance ethical, social …
,
(pp. 1-19)
.
2013
Persistent link: https://www.econbiz.de/10009748532
Saved in:
10
Cause-related marketing
Dann, Susan
;
Hollis, Charles
;
Stuart, Helen
-
2013
Persistent link: https://www.econbiz.de/10009729891
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