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Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic; Vrioni, Albana Belliu - 2008
Persistent link: https://www.econbiz.de/10003717733
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan; Menon, Anil - 2008
Persistent link: https://www.econbiz.de/10003717735
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Cause-related marketing : ethics and the ecstatic
Smith, Warren; Higgins, Matthew - 2008
Persistent link: https://www.econbiz.de/10003717737
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Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna - In: The Ashgate research companion to corporate social …, (pp. 387-397). 2008
Persistent link: https://www.econbiz.de/10003738648
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Cause-Related Marketing
Kienzle, Stephanie; Rennhak, Carsten; Nufer, Gerd - In: Kommunikationspolitik im 21. Jahrhundert, (pp. 101-126). 2010
Persistent link: https://www.econbiz.de/10008780531
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Managing community involvement programmes
Langford, Martin - In: Exploring public relations, (pp. 338-363). 2009
Persistent link: https://www.econbiz.de/10003946721
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Sport and sponsorship
Cousens, Laura; Bradish, Cheri - In: Managing sport business : an introduction, (pp. 264-284). 2012
Persistent link: https://www.econbiz.de/10009305450
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The corporate paradox : marketing, innovation, corruption and pollution : an overview of corporate successes and failures
Leonard, Liam; Gonzalez-Perez, Maria Alejandra - In: Principles and strategies to balance ethical, social …, (pp. 1-19). 2013
Persistent link: https://www.econbiz.de/10009748532
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Cause-related marketing
Dann, Susan; Hollis, Charles; Stuart, Helen - 2013
Persistent link: https://www.econbiz.de/10009729891