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Stochastic models of buyer behavior
Fader, Peter
;
Hardie, Bruce G. S.
;
Sen, Subrata K.
- In:
The history of marketing science
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(pp. 165-205)
.
2014
Persistent link: https://www.econbiz.de/10010415905
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Diffusion models and the marketing mix for single products
Kalish, Shlomo
- In:
Innovation diffusion models of new product acceptance
,
(pp. 87-115)
.
1986
Persistent link: https://www.econbiz.de/10001308542
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