Diffusion models and the marketing mix for single products
Shlomo Kalish and Subrata K. Sen
| Year of publication: |
1986
|
|---|---|
| Authors: | Kalish, Shlomo |
| Other Persons: | Sen, Subrata K. (contributor) |
| Published in: |
Innovation diffusion models of new product acceptance. - Cambridge, Mass. : Ballinger, ISBN 0-88730-076-6. - 1986, p. 87-115
|
| Subject: | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001308542