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Service Centric Communication
Albayrak, Sahin
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Fricke, Stefan
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Herausforderungen in der Wirtschaftsinformatik : …
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(pp. 245-265)
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2006
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Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
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Vrontis, Demetris
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Innovative business practices : prevailing a turbulent era
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2013
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Begeisterung im Kundendialog
Görtz, Heiko
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Kneist, Steffen
- In:
Brand the Future : systematische Markenentwicklung im B2B
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2017
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen
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Balagué, Christine
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Apps management and e-commerce transactions in real-time
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2017
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Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
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Barwise, Patrick
- In:
Advertising, promotion, and new media
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(pp. 261-277)
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2015
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Essentials of mobile marketing technologies
Marutiak, David
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Multichannel marketing ecosystems : [creating connected …
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(pp. 131-143)
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2014
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Key issues in mobile marketing : permission and acceptance
Barnes, Stuart J.
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Scornavacca, Eusebio
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Ubiquitous commerce for creating the personalized …
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(pp. 208-218)
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2009
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Mobilitätsdynamik und Mobiltechnologien als Herausforderungen für das Marketing
Diller, Hermann
- In:
Mobilität und Marketing : wie und warum das Marketing …
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(pp. 1-14)
.
2009
Persistent link: https://www.econbiz.de/10003843034
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Mobilität und Marketing - Status quo, Erfolgsfaktoren, Strategien und Trends
Muhl, Hendrik
- In:
Mobilität und Marketing : wie und warum das Marketing …
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(pp. 53-64)
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2009
Persistent link: https://www.econbiz.de/10003843070
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Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
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(pp. 58-76)
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2010
Persistent link: https://www.econbiz.de/10003919340
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