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Advancing theory on consumer plans, actions, and how marketing information affects both
March, Roger; Woodside, Arch G. - In: Applying social cognition to consumer-focused strategy …, (pp. 155-179). 2005
Persistent link: https://www.econbiz.de/10003113328
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Understanding Big Data and its application in the digital marketing landscape
Singaraju, Stephen Pragasam; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 9-21). 2022
Persistent link: https://www.econbiz.de/10012698265
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User experience of an e-commerce website : a case Study
Ritonummi, Saima; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 61-71). 2022
Persistent link: https://www.econbiz.de/10012698276
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GDPR guidelines for academic research in marketing
Scheuing, Sachiko; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 139-151). 2022
Persistent link: https://www.econbiz.de/10012698314
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Future look : communicating with customers using digital channels
Niininen, Outi; Singaraju, Stephen Pragasam; … - In: Contemporary issues in digital marketing, (pp. 165-175). 2022
Persistent link: https://www.econbiz.de/10012698325
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eTourism strategy
Buhalis, Dimitrios - In: Strategic management in tourism, (pp. 262-274). 2011
Persistent link: https://www.econbiz.de/10008936245
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Network analysis and wine routes : the case of the Bairrada Wine Route
Brás, José Miguel; Costa, Carlos; Buhalis, Dimitrios - In: Advances in service network analysis, (pp. 41-61). 2012
Persistent link: https://www.econbiz.de/10009311432
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Engineering augmented tourism experiences
Yovcheva, Zornitza; Buhalis, Dimitrios; Gatzidis, Christos - In: Information and communication technologies in tourism …, (pp. 24-35). 2013
Persistent link: https://www.econbiz.de/10009749384
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E-destinations : global best practice in tourism technologies and applications
Buhalis, Dimitrios; Wagner, Ramona - In: Information and communication technologies in tourism …, (pp. 119-130). 2013
Persistent link: https://www.econbiz.de/10009750696
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Interdisciplinary research on information science and tourism
Li, Nao; Buhalis, Dimitrios; Zhang, Lingyun - In: Information and communication technologies in tourism …, (pp. 302-313). 2013
Persistent link: https://www.econbiz.de/10009755609