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~type_genre:"Aufsatz im Buch"
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Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
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2009
Persistent link: https://www.econbiz.de/10003784907
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
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Sharp, Byron
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Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924370
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