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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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New institutional economics : a guidebook
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The evolution of brands : from signals of quality to storehouses of trust
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Handbook of brand relationships
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Institutional analysis and economic policy
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Consumer culture theory
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Consumer psychology in a social media world
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Consumer-brand relationships : theory and practice
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Information diffusion management and knowledge sharing ; volume 2
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Organizations and social networking : utilizing social media to engage consumers
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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1
Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Huovinen, Annamari
- In:
Gendering theory in marketing and consumer research
,
(pp. 50-73)
.
2017
Persistent link: https://www.econbiz.de/10011610765
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2
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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3
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
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4
Social media, online brand communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
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5
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
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6
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
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7
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
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8
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
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9
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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