Social media, online brand communities, and customer engagement in the fashion industry
Year of publication: |
2019
|
---|---|
Authors: | Helal, Guida |
Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 143-172
|
Subject: | Bekleidungsindustrie | Clothing industry | Social Web | Social web | Mode | Fashion | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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