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~type_genre:"Aufsatz im Buch"
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Luxury goods
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Aufsatz im Buch
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Ayertey, Samuel
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International marketing in the fast changing world
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Contemporary case studies on fashion production, marketing and operations
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Entrepreneurship and local economic development : a comparative perspective on entrepreneurs, universities and governments
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Local clusters in global value chains : linking actors and territories through manufacturing and innovation
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Luxury marketing : a challenge for theory and practice
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Network strategies for regional growth
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Online reputation management in destination and hospitality : what we know, what we need to know
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Process innovation in the global fashion industry
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
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2
Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation : the case of Giuditta Brozzetti's textile workshop
Ranfagni, Silvia
- In:
The rise of positive luxury : transformative research …
,
(pp. 61-78)
.
2022
Persistent link: https://www.econbiz.de/10014232707
Saved in:
3
Local liabilities between immigrant and native entrepreneurship in clusters and global value chains
Guercini, Simone
- In:
Local clusters in global value chains : linking actors …
,
(pp. 133-151)
.
2018
Persistent link: https://www.econbiz.de/10011792422
Saved in:
4
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
5
Online service failure and recovery strategies : examining the influences of user-generated content
Ayertey, Samuel
;
Ranfagni, Silvia
;
Okafor, Sebastian
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 243-271)
.
2021
Persistent link: https://www.econbiz.de/10012607410
Saved in:
6
Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective
Ranfagni, Silvia
;
Ozuem, Wilson
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 397-422)
.
2021
Persistent link: https://www.econbiz.de/10012607451
Saved in:
7
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
8
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
9
Marketing cooperation and public policy in Italian networks of fashion firms
Guercini, Simone
;
Runfola, Andrea
- In:
Network strategies for regional growth
,
(pp. 163-184)
.
2011
Persistent link: https://www.econbiz.de/10008908233
Saved in:
10
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
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