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~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Aufsatz im Buch
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Loken, Barbara
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Joiner, Christopher
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Barsalou, Lawrence W.
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Brands and brand management : contemporary research perspectives
3
Brand management ; Vol. 3
1
Handbook of consumer psychology
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Sensory marketing : research on the sensuality of products
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan
;
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 137-156)
.
2010
Persistent link: https://www.econbiz.de/10003933252
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2
Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Visual marketing : from attention to action ; …
,
(pp. 193-223)
.
2008
Persistent link: https://www.econbiz.de/10009260339
Saved in:
3
Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara
;
Barsalou, Lawrence W.
;
Joiner, Christopher
- In:
Handbook of consumer psychology
,
(pp. 133-163)
.
2008
Persistent link: https://www.econbiz.de/10003716158
Saved in:
4
On the science of branding : an introduction
Loken, Barbara
;
Ahluwalia, Rohini
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 3-8)
.
2010
Persistent link: https://www.econbiz.de/10003941293
Saved in:
5
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
6
When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara
;
John, Deborah Roedder
- In:
Brands and brand management : contemporary research …
,
(pp. 233-270)
.
2010
Persistent link: https://www.econbiz.de/10003941324
Saved in:
7
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
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