When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Year of publication: |
2010
|
---|---|
Authors: | Loken, Barbara ; John, Deborah Roedder |
Published in: |
Brands and brand management : contemporary research perspectives. - New York, NY [u.a.] : Routledge, ISBN 978-1-84169-759-8. - 2010, p. 233-270
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Risiko | Risk | Risikomanagement | Risk management |
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