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Bewertung
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Computer-assisted marketing
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IT-gestütztes Marketing
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Aufsatz im Buch
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Bucklin, Randolph E.
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From Little's law to marketing science : essays in honor of John D.C. Little
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Fundamentals of marketing research ; Vol. 1
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Handbook of marketing decision models
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ECONIS (ZBW)
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Marketing models for electronic commerce
Bucklin, Randolph E.
- In:
Handbook of marketing decision models
,
(pp. 327-369)
.
2008
Persistent link: https://www.econbiz.de/10003755278
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2
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
From Little's law to marketing science : essays in …
,
(pp. 317-348)
.
2016
Persistent link: https://www.econbiz.de/10011436080
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3
Commercial use of UPC scanner data : industry and academic perspectives
Bucklin, Randolph E.
;
Gupta, Sunil
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2007
Persistent link: https://www.econbiz.de/10003538894
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