Commercial use of UPC scanner data : industry and academic perspectives
Year of publication: |
2007
|
---|---|
Authors: | Bucklin, Randolph E. ; Gupta, Sunil |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 302-338
|
Subject: | RFID | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
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