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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Handbook of brand relationships
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Cross-cultural and critical perspectives on brands
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
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Consumer-brand relationships : theory and practice
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Leitfaden Online-Marketing ; [Bd. 1]
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Handbook of qualitative research methods in marketing
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Sensory marketing : research on the sensuality of products
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Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Electronic Services
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Experiencing and managing emotions in the workplace : [contributions to the 2010 International Conference on Emotion and Organizational Life held in Montreal, Canada]/ ed. by Neal M. Ashkanasy ...
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
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Measuring and managing brands
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Online-Forschung 2007 : Grundlagen und Fallstudien
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Internet and workplace transformation
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1
Emotion
, action and tourists' ethically motivated self-identity enactment behaviours
Malone, Sheila
;
McCabe, Scott
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 33-50)
.
2023
Persistent link: https://www.econbiz.de/10014330753
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2
The unintended consequences of attitudinal word-of-mouth drivers
Keiningham, Timothy
;
Rust, Roland T.
;
Lariviere, Bart
; …
- In:
Marketing accountability for marketing and …
,
(pp. 263-276)
.
2021
Persistent link: https://www.econbiz.de/10012654243
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3
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
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4
The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica
- In:
Marketing places and spaces
,
(pp. 93-105)
.
2015
Persistent link: https://www.econbiz.de/10011441059
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5
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
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6
Sentiment analysis
Abirami, A. M.
;
Abdullah, A. Sheik
;
Askarunisa, A.
; …
- In:
Handbook of research on advanced data mining techniques …
,
(pp. 162-174)
.
2017
Persistent link: https://www.econbiz.de/10011646872
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7
Gendered reading of the body in the bed
Valtonen, Anu
;
Närvänen, Elina
- In:
Gendering theory in marketing and consumer research
,
(pp. 31-49)
.
2017
Persistent link: https://www.econbiz.de/10011610760
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8
The half-life of a sustainable
emotion
: searching for meaning in product usage
Cupchik, Gerald
- In:
The Routledge handbook of sustainable product design
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011666148
Saved in:
9
Emotional sustainability
McDonagh, Deana
- In:
The Routledge handbook of sustainable product design
,
(pp. 271-281)
.
2017
Persistent link: https://www.econbiz.de/10011666189
Saved in:
10
Emotions
in tourism : from consumer behavior to destination management
Scuttari, Anna
;
Pechlaner, Harald
- In:
Design science in tourism : foundations of destination …
,
(pp. 41-53)
.
2017
Persistent link: https://www.econbiz.de/10011550638
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