The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Year of publication: |
2015
|
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Authors: | Mazurek, Marica |
Published in: |
Marketing places and spaces. - Bingley, UK : Emerald, ISBN 1-78441-940-0. - 2015, p. 93-105
|
Subject: | Emotion | Markenführung | Brand management | Slowakei | Slovakia | Standortmarketing | Place marketing | Konsumentenverhalten | Consumer behaviour |
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