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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to contemporary brand management
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The global public relations handbook : theory, research, and practice
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Public policy analysis in Turkey : past, present and future
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Alternative tourism in Turkey : role, potential development and sustainability
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Interdisciplinary public finance, business and economics studies ; Volume 1
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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The Turkish economy : the real economy, corporate governance and reform
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Brand management in emerging markets : theories and practice
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Turkish economy : between middle income trap and high income status
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Corporate brand and corporate reputation
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
16
Interdisciplinary public finance, business and economics studies ; Volume 2
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
16
The definitive book of branding
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Best practice der Markenführung
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Brands : interdisciplinary perspectives
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Handbook on brand and experience management
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Strong brands, strong relationships
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ECONIS (ZBW)
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1
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
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2
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
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3
Reflections of Syrian chaos to
Turkey
: a geopolitical analysis
Özgen, Nurettin
- In:
Chaos, complexity and leadership 2012
,
(pp. 507-518)
.
2014
Persistent link: https://www.econbiz.de/10010242856
Saved in:
4
Integration of Syrian
refugees
in
Turkey
: a social entrepreneurship case study
Ates, Ozgur
- In:
Multidisciplinary approach to entrepreneurship …
,
(pp. 177-191)
.
2020
Persistent link: https://www.econbiz.de/10012266835
Saved in:
5
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
6
Halal
branding
for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
Saved in:
7
Branding
and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
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8
Die Ideenumsetzung im Rahmen der Marktpositionierung
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Michel, Manuela
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10010531073
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9
Branding
the entire entity : corporate
branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
10
Dynamic analysis of brand and regional reputation : the case of wine
Schamel, Günter
-
2018
Persistent link: https://www.econbiz.de/10011868052
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