Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Year of publication: |
2024
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Authors: | Markovič, Peter ; Pollák, František |
Published in: |
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, ISBN 9789819709960. - 2024, p. 917-937
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Subject: | Brand development | Family-owned business | Global pandemic | Information distribution | Reputation management | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenführung | Brand management | Coronavirus | Reputation | Globalisierung | Globalization | Welt | World |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-981-97-0996-0_54 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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