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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
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Digital marketing (DM) : how are small business enterprises (SBEs) of Bhutan and Sikkim (India) responding to it?
Khan, Shad Ahmad; Magd, Hesham; Bhuyan, Ujjal; … - In: Digital influence on consumer habits : marketing …, (pp. 135-145). 2024
Persistent link: https://www.econbiz.de/10014553380
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Islamic finance in the framework of financial crisis and the evaluation of Islamic finance
Kevser, Mustafa; Doğan, Mesut - In: Evoluation of money, banking and financial crisis : …, (pp. 149-163). 2020
Persistent link: https://www.econbiz.de/10012802539
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Examination of Islamic banks operating in Turkey in terms of efficiency and productivity according to multi-criteria decision-making methods
Altınırmak, Serpil; Abdi, Yahye Hassan - In: Current issues in finance, economy and politics : …, (pp. 139-155). 2019
Persistent link: https://www.econbiz.de/10012252815
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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220
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The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios; Casais, Beatriz; Camilleri, Mark … - In: Strategic corporate communication in the digital age, (pp. 131-143). 2021
Persistent link: https://www.econbiz.de/10012491518
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...
Persistent link: https://www.econbiz.de/10014516159
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de/10014560406
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Islamic banking at the crossroads
Ahmad, Ziauddin - In: Development and finance in Islam, (pp. 155-171). 1991
Persistent link: https://www.econbiz.de/10001281902
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Some aspects of Islamic banking in LDAC s : reflections on the Faisal Islamic Bank, Sudan
Ibrahim, Badr-el-din A. - In: The least developed and the oil-rich Arab countries : …, (pp. 216-228). 1992
Persistent link: https://www.econbiz.de/10001282827