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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003794436
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Reform, reclamation, or improvement : reinventing marketing
Stewart, David W. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 82-88). 2006
Persistent link: https://www.econbiz.de/10003430106
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2007
Persistent link: https://www.econbiz.de/10003541156
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The evolution of market research
Stewart, David W. - In: The SAGE handbook of marketing theory, (pp. 74-88). 2010
Persistent link: https://www.econbiz.de/10003923087
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Cluster analysis in marketing research
Punj, Girish; Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003794510
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Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael; Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003807188
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Cluster analysis in marketing research : review and suggestions for application
Punj, Girish; Stewart, David W. - 2007
Persistent link: https://www.econbiz.de/10003541351
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Emotions in advertising
Stewart, David W.; Morris, Jon; Grover, Aditi - In: The Sage handbook of advertising, (pp. 120-134). 2007
Persistent link: https://www.econbiz.de/10003570230
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.; Pavlou, Paul A. - In: Internet advertising : theory and research, (pp. 225-257). 2007
Persistent link: https://www.econbiz.de/10003530851