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~type_genre:"Aufsatz im Buch"
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Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
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2010
Persistent link: https://www.econbiz.de/10003924415
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
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Craig, C. Samuel
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Nijssen, Edwin J.
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2006
Persistent link: https://www.econbiz.de/10003410973
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