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~type_genre:"Aufsatz im Buch"
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
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Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
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Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
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Ozanne, Julie L.
7
Rudolph, Thomas
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Silberer, Günter
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Ahlert, Dieter
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Alvensleben, Reimar von
6
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6
Gierl, Heribert
6
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Handbook of consumer psychology
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The Routledge companion to identity and consumption
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Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Labelling strategies in environmental policy
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
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ECONIS (ZBW)
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1
Hedonic and utilitarian effects of the adoption and use of social commerce
Plaza-Lora, Ángela
;
Villarejo-Ramos, Ángel Francisco
- In:
Cooperative and networking strategies in small business
,
(pp. 155-173)
.
2017
Persistent link: https://www.econbiz.de/10011582643
Saved in:
2
Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
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3
Sustainability, well-being and consumption : the limits of hedonic approaches
O'Neill, John
- In:
Citizenship and consumption
,
(pp. 172-190)
.
2008
Persistent link: https://www.econbiz.de/10003759890
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4
"Alternative
hedonism
" and the citizen-consumer
Soper, Kate
- In:
Citizenship and consumption
,
(pp. 191-205)
.
2008
Persistent link: https://www.econbiz.de/10003759907
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5
Konsumentenpräferenzen bei Rotwein : Ergebnisse einer Conjoint Analyse und hedonischer Tests zur Beurteilung des Gesamteindrucks
Petzoldt, Marina
;
Enneking, Ulrich
- In:
Unternehmen im Agrarbereich vor neuen Herausforderungen …
,
(pp. 163-173)
.
2006
Persistent link: https://www.econbiz.de/10003391917
Saved in:
6
Experiential consumption : affect - emotions -
hedonism
Titz, Karl
- In:
Handbook of hospitality marketing management
,
(pp. 324-352)
.
2008
Persistent link: https://www.econbiz.de/10003804377
Saved in:
7
Wine quality, reputation, and price
Witzke, Harald von
- In:
Landwirtschaft in der Weltwirtschaft : Festschrift …
,
(pp. 116-126)
.
1998
Persistent link: https://www.econbiz.de/10001323663
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8
Getting smart about phones : new price indexes and the allocation of spending between devices and services plans in Personal Consumption Expenditures
Aizcorbe, Ana M.
;
Byrne, David
;
Sichel, Daniel E.
- In:
Measuring economic growth and productivity : …
,
(pp. 387-411)
.
2020
Persistent link: https://www.econbiz.de/10012813789
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9
The interplay of hedonic and functional attributes in decision-making : implications for happiness maximization
Raghunathan, Rajagopal
- In:
Marketing and humanity : discourses in the real world
,
(pp. 23-48)
.
2019
Persistent link: https://www.econbiz.de/10012001360
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10
Mill's qualitative
hedonism
as an ethics of desire : towards an intersubjective concept of pleasure
Hariri, Nizar
- In:
The individual and the other in economic thought
,
(pp. 40-53)
.
2019
Persistent link: https://www.econbiz.de/10011952690
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