Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactive Technologies and R...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
E-commerce
7
Electronic Commerce
7
Lieferantenmanagement
5
Marketing management
5
Marketingmanagement
5
Supplier relationship management
5
Bundling strategy
2
Competitive strategy
2
Consumer behaviour
2
Firm performance
2
India
2
Indien
2
Internet marketing
2
Konsumentenverhalten
2
Leistungsbündel
2
Online-Marketing
2
Theorie
2
Theory
2
Unternehmenserfolg
2
Wettbewerbsstrategie
2
Advertising effects
1
Agency theory
1
Anreiz
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Business network
1
Business-to-business marketing
1
Competitive advantage
1
Computer network
1
Computernetz
1
Confidence
1
Conglomerate
1
Cost-benefit analysis
1
Customer integration
1
Customer value
1
Definition
1
Diversification
1
Diversifikation
1
more ...
less ...
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
132
Aufsatz in Zeitschrift
132
Book section
23
Collection of articles of several authors
15
Sammelwerk
15
Collection of articles written by one author
8
Sammlung
8
Reprint
5
Konferenzschrift
3
Thesis
3
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
Festschrift
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Systematic review
1
Textbook
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
23
Author
All
Varadarajan, Rajan
8
Srinivasan, Raji
5
Yadav, Manjit S.
5
Pavlou, Paul A.
4
Krishnamurthy, Sandeep
2
Varadarajan, P. Rajan
2
Brush, Thomas H.
1
El Sawy, Omar A.
1
Jayachandran, Satish
1
Mahajan, Vijay
1
Majchrzak, Ann
1
Ramani, Nandini
1
Shankar, Venkatesh
1
Sihi, Debika
1
Stewart, David W.
1
Tripathi, Arvind K.
1
White, J. Chris
1
Wuebker, Georg
1
more ...
less ...
Published in...
All
Business to business electronic commerce : challenges and solutions
3
Evolving and emerging issues in marketing strategy
2
Handbook of business-to-business marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Does marketing need reform? : fresh perspectives on the future
1
Emerging economic scenario
1
Future-focused strategic marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research in international marketing
1
Handbook of research on customer equity in marketing
1
Handbook of research on new product development
1
Handbook of strategic e-business management
1
Internet advertising : theory and research
1
Major theoretical debates and contemporary issues in marketing theory
1
Strategies and organizations in transition
1
The Routledge companion to strategic marketing
1
The economics of Open Source Software development
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
2
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
3
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
4
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
5
Marketing metrics for B2B firms
Srinivasan, Raji
- In:
Handbook of business-to-business marketing
,
(pp. 715-730)
.
2012
Persistent link: https://www.econbiz.de/10009500106
Saved in:
6
Strategic marketing and marketing strategy
Varadarajan, Rajan
- In:
Handbook of marketing strategy
,
(pp. 9-27)
.
2012
Persistent link: https://www.econbiz.de/10009530876
Saved in:
7
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
Saved in:
8
Musings on the need for reform in marketing
Varadarajan, Rajan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 270-281)
.
2006
Persistent link: https://www.econbiz.de/10003430352
Saved in:
9
B2B relationship underpinnings of outsourcing
Varadarajan, Rajan
- In:
Handbook of business-to-business marketing
,
(pp. 400-414)
.
2012
Persistent link: https://www.econbiz.de/10009500137
Saved in:
10
Foundations of strategic marketing
Varadarajan, Rajan
- In:
The Routledge companion to strategic marketing
,
(pp. 3-19)
.
2021
Persistent link: https://www.econbiz.de/10012498413
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
