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~type_genre:"Aufsatz im Buch"
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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China-focused cases : selected winners of the CEIBS global case contest
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Handbook of marketing and finance
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 2
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Evaluation on the urban circular economy based on the PCA-DEA model
Wang, Yawei
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Wang, Rui
;
Chen, Zhen
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2010
Persistent link: https://www.econbiz.de/10003983048
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Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments
Charkavarty, Anindita
;
Grewal, Rajdeep
- In:
Handbook of marketing and finance
,
(pp. 269-292)
.
2012
Persistent link: https://www.econbiz.de/10009552406
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Competition and its implications for marketing strategy
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Handbook of marketing strategy
,
(pp. 58-77)
.
2012
Persistent link: https://www.econbiz.de/10009530870
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Knowledge in error : decoding consumer judgements with the JUMP model
Chandrashekaran, Murali
;
Rotte, Kristin
;
Grewal, Rajdeep
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 97-133)
.
2005
Persistent link: https://www.econbiz.de/10003113322
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5
Ofo : a bike sharing firm from campus
Wang, Rui
;
Qian, Liping
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 119-136)
.
2019
Persistent link: https://www.econbiz.de/10012004062
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6
How will people adopt digital inclusive finance? : evidence from China
Zhu, Erqian
;
Song, Xiaoling
;
Zeng, Zijiao
;
Wang, Rui
; …
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 98-104)
.
2023
Persistent link: https://www.econbiz.de/10014516205
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