Competition and its implications for marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Sabnis, Gaurav ; Grewal, Rajdeep |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 58-77
|
Subject: | Marketingmanagement | Marketing management | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy |
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