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Handbook of consumer psychology
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South African economy and policy, 1990 - 2000 : an economy in transition
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The Routledge companion to consumer behavior
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Transformative consumer research for personal and collective well-being
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
21
Product experience
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
18
The evolution of brands : from signals of quality to storehouses of trust
18
Change in South Africa
17
Cross-cultural and critical perspectives on brands
17
Handbook of brand relationships
17
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
17
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Consumer culture theory
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Sustainable marketing, branding, and reputation management : strategies for a greener future
16
The Routledge companion to digital consumption
16
Consumer-brand relationships : theory and practice
15
Development dilemmas in post-apartheid South Africa
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Handbook of Islamic marketing
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Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
15
New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Economic globalization and fiscal policy
14
Handbook of qualitative research methods in marketing
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
14
The Routledge companion to marketing and feminism
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The SAGE handbook of marketing ethics
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Brand management ; Vol. 3
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Does marketing need reform? : fresh perspectives on the future
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Führen von und in verschiedenen Generationen
Velasco, Cornelia von
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Führung im Zeitalter von Veränderung und Diversity : …
,
(pp. 177-194)
.
2017
Persistent link: https://www.econbiz.de/10011592877
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Challenges for managers in the near future
Dogan, Basak
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2018
Persistent link: https://www.econbiz.de/10012061943
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53
Generation Z : Analyse der Bedürfnisse einer Generation auf dem Sprung ins Erwerbsleben
Brademann, Isabell
;
Piorr, Rüdiger
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Arbeitswelten der Zukunft : wie die Digitalisierung …
,
(pp. 345-360)
.
2019
Persistent link: https://www.econbiz.de/10011948652
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Millennials in crisis
Gavrili-Alexandris, Despina
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Lifelong learning for tourism : concepts, policy and …
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(pp. 71-88)
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2018
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Generation Z versus the labour market : skills expectations in a new era
Panzaru, Ciprian
;
Iotu, Alina
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Developing skills in a changing world of work : …
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(pp. 283-300)
.
2018
Persistent link: https://www.econbiz.de/10011906093
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56
Employer Branding als Personalstrategie für Recruiting und Bindung von Fachkräften der Generation Y in kleinen und mittelständischen Unternehmen am Beispiel von Sachsen
Walter, Angela
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Arbeitsmarktentwicklung und -regulierung : zwischen …
,
(pp. 161-179)
.
2018
Persistent link: https://www.econbiz.de/10011919618
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57
Employer branding for SMEs: attracting graduating students in the IT industry
Komulainen, Ruey
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Arbeitsmarktentwicklung und -regulierung : zwischen …
,
(pp. 181-197)
.
2018
Persistent link: https://www.econbiz.de/10011919631
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58
Biokratie : hat ein neues Konzept der Nachhaltigkeit vor dem Hintergrund der Generationen Y und Z sowie der künftigen Megatrends eine Chance?
Heupel, Thomas
- In:
Nachhaltiges Wirtschaften im digitalen Zeitalter : …
,
(pp. 3-15)
.
2018
Persistent link: https://www.econbiz.de/10011848564
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59
Old company's new leaders : employment proposition for millennial leadership in luxury retail
Gibbons, Mark A.
;
Karmowska, Joanna
- In:
Global applications of multigenerational management and …
,
(pp. 40-75)
.
2020
Persistent link: https://www.econbiz.de/10012123469
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60
Personality traits in millennial career choice : international business and tourism
Cruz Barba, Evangelina
- In:
Global applications of multigenerational management and …
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(pp. 138-162)
.
2020
Persistent link: https://www.econbiz.de/10012124939
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