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Tata : the evolution of a corp...
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ECONIS (ZBW)
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1
Brand
purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
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2
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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3
Tata's business evolution and growth story
Selvan, N. Kalai
;
Thiyagarajan, D.
- In:
Tata's business and growth strategy
,
(pp. 3-14)
.
2009
Persistent link: https://www.econbiz.de/10003813912
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4
The giant who touched tomorrow
In:
Tata's business and growth strategy
,
(pp. 15-20)
.
2009
Persistent link: https://www.econbiz.de/10003813913
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5
"JEH" a life of JRD Tata
Sreedhar, G. V. S.
- In:
Tata's business and growth strategy
,
(pp. 27-37)
.
2009
Persistent link: https://www.econbiz.de/10003813916
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6
Tata Group's strategy : Ratan Tata's vision
Nightingale, P. Florence
;
Krishnan, Priti
;
Rajakumari …
- In:
Tata's business and growth strategy
,
(pp. 38-63)
.
2009
Persistent link: https://www.econbiz.de/10003813918
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7
Tata Group : a multi diversified business
conglomerate
Selvan, N. Kalai
;
Thyagarajan, D.
- In:
Tata's business and growth strategy
,
(pp. 64-82)
.
2009
Persistent link: https://www.econbiz.de/10003813921
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8
Tata Group : corporate restructuring and growth
Coondoo, Rwitankar
- In:
Tata's business and growth strategy
,
(pp. 83-94)
.
2009
Persistent link: https://www.econbiz.de/10003813922
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9
Tata : the most admired
brand
Rajakumari John, Doris
;
Vasudha, A.
- In:
Tata's business and growth strategy
,
(pp. 97-132)
.
2009
Persistent link: https://www.econbiz.de/10003813924
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10
Global aspirations of Tata
Hotchandani, Sandhya
;
Thadamalla, Joel Sarosh
- In:
Tata's business and growth strategy
,
(pp. 133-157)
.
2009
Persistent link: https://www.econbiz.de/10003813927
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