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Leitfaden Online-Marketing ; [Bd. 1]
41
Handbook of social media management : value chain and business models in changing media markets
40
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
26
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Contemporary issues in social media marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
The SAGE handbook of social media marketing
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Digital transformation in journalism and news media : media management, media convergence and globalization
22
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
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The handbook of communication and corporate social responsibility
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E-marketing ; Vol. 1
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Wettbewerbsfähigkeit und Unternehmertum in der Land- und Ernährungswirtschaft
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Analyzing the strategic role of social networking in firm growth and productivity
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
WTO at the margins : small states and the multilateral trading system
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
18
The Routledge handbook of strategic communication
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Internet advertising : theory and research
16
Organizations and social networking : utilizing social media to engage consumers
16
The Routledge companion to digital consumption
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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Information diffusion management and knowledge sharing ; volume 2
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
Digital advertising : theory and research
13
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13
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Pervasive advertising
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Social media in strategic management
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ECONIS (ZBW)
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1
CSR online: internet based
communication
Isenmann, Ralf
- In:
Management models for corporate social responsibility
,
(pp. 247-255)
.
2006
Persistent link: https://www.econbiz.de/10003350812
Saved in:
2
Sustainable marketing
communication
via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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3
Blurring the lines : how social media managers transform business
communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Strategic dialogic
communication
through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
5
Corporate
communication
through social networks : the identification of the key dimensions for dialogic
communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
6
Determining the skills necessary for online seller–buyer
communication
to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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7
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
8
Recruit, retain and report : UK universities’ strategic
communication
with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
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9
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
10
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
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