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~type_genre:"Aufsatz im Buch"
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Innovation
11
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7
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5
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Aufsatz im Buch
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Füller, Johann
21
Bilgram, Volker
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Hutter, Katja
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Matzler, Kurt
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Mühlbacher, Hans
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Bartl, Michael
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Jawecki, Gregor
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Lenz, Annett
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Rieger, Markus
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Brunswicker, Sabine
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Eichen, Stephan Friedrich von den
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Freiling, Jörg
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Hück, Steffen
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
3
Change Leadership : den Wandel antizipieren und aktiv gestalten
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Dienstleistungsinnovationen
1
Discontinuous innovation : learning to manage the unexpected
1
Innovationsstrategien : von Produkten und Dienstleistungen zu Geschäftsmodellinnovationen
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur
1
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
1
Revolutionizing innovation : users, communities, and open innovation
1
Strategie und Leadership : Festschrift für Hans H. Hinterhuber
1
The future of knowledge management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
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Crowdsourcing in the tourism industry : from idea generation towards merchandizing user-generated souvenirs
Füller, Johann
;
Hutter, Katja
;
Koch, Giordano
- In:
Open tourism : open innovation, crowdsourcing and …
,
(pp. 277-289)
.
2016
Persistent link: https://www.econbiz.de/10011444556
Saved in:
2
Open strategy : a new strategy paradigm
Matzler, Kurt
;
Füller, Johann
;
Koch, Britta
;
Hautz, Julia
- In:
Strategie und Leadership : Festschrift für Hans H. …
,
(pp. 37-55)
.
2014
Persistent link: https://www.econbiz.de/10010236402
Saved in:
3
Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
Saved in:
4
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
5
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
6
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 68-108)
.
2017
Persistent link: https://www.econbiz.de/10011915456
Saved in:
7
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
8
Shaping innovation in smart cities with the crowd
Bilgram, Volker
;
Brunswicker, Sabine
;
Füller, Johann
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 154-189)
.
2017
Persistent link: https://www.econbiz.de/10011915472
Saved in:
9
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
10
Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess
Füller, Johann
;
Mühlbacher, Hans
;
Bartl, Michael
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003786563
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