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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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Cross-cultural and critical perspectives on brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
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Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Handbook of qualitative research methods in marketing
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Leadership and organizational outcomes : meta-analysis of empirical studies
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Advances in economics and econometrics ; Vol. 1
12
Brand management ; Vol. 2
12
Business history around the world
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Marktpsychologie
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Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
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Sensory marketing : research on the sensuality of products
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Institutional change : a renewed perspective on grocery stores operation in Mauritius
Bindah, Eric V.
;
Radegonde, Bryan
- In:
Legal-economic institutions, entrepreneurship, and …
,
(pp. 223-248)
.
2021
Persistent link: https://www.econbiz.de/10012888025
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Individual
attitudes
and social norms as determinants of the electric vehicle purchase
Picatoste, Xose
;
Novo-Corti, Isabel
;
Tirca, Diana Mihaela
; …
- In:
Fostering Recovery Through Metaverse Business Modelling …
,
(pp. 67-76)
.
2023
Persistent link: https://www.econbiz.de/10014302585
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Analysing users' engagement with eSports team : does Covid-19 matter?
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 243-271)
.
2022
Persistent link: https://www.econbiz.de/10012872808
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A literature review of consumer-based brand scales
Zarantonello, Lia
- In:
Handbook on brand and experience management
,
(pp. 188-218)
.
2008
Persistent link: https://www.econbiz.de/10003789040
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Putting pricing experience in perspective : a satirical view from Victorian America
Holden, Alfred C.
- In:
Pricing perspectives : marketing and management …
,
(pp. 3-57)
.
2008
Persistent link: https://www.econbiz.de/10003775013
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Introspection in consumer research : implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
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7
Content analysis in consumer research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
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Foundational research on consumer welfare : opportunities for a transformative consumer research agenda
Andreasen, Alan R.
;
Goldberg, Marvin E.
;
Sirgy, M. Joseph
- In:
Transformative consumer research for personal and …
,
(pp. 25-65)
.
2012
Persistent link: https://www.econbiz.de/10009259665
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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen
;
Pettigrew, Simone
;
Pechmann, Cornelia
; …
- In:
Transformative consumer research for personal and …
,
(pp. 3-24)
.
2012
Persistent link: https://www.econbiz.de/10009259666
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10
Transformative consumer research in developing economies : perspectives, trends, and reflections from the field
Shultz, Clifford J.
;
Shapiro, Stanley J.
- In:
Transformative consumer research for personal and …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009260779
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