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~type_genre:"Aufsatz im Buch"
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A five‐country study of nation...
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Hult, G. Tomas M.
9
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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The Oxford handbook of strategy implementation
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Handbook of global supply chain management
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ECONIS (ZBW)
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A study of the service encounter in eight countries
Keillor, Bruce D.
;
Hult, G. Tomas M.
;
Kandemir, Destan
-
2006
Persistent link: https://www.econbiz.de/10003410654
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2
NATID : the development and application of a national identity measure for use in international marketing
Keillor, Bruce D.
;
Hult, G. Tomas M.
;
Erffmeyer, Robert C.
-
2008
Persistent link: https://www.econbiz.de/10003655549
Saved in:
3
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
4
Doing the right thing: ethics and regulations in direct marketing
Brubaker, Steve
;
Keillor, Bruce D.
-
2007
Persistent link: https://www.econbiz.de/10003522394
Saved in:
5
Managing the international strategic sourcing process as a market-driven organizational learning system
Hult, G. Tomas M.
-
2006
Persistent link: https://www.econbiz.de/10003410946
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6
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
7
Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.
;
Ketchen, David J.
-
2009
Persistent link: https://www.econbiz.de/10003835929
Saved in:
8
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
9
Interpretation systems : knowledge, strategy, and performance
Hult, G. Tomas M.
(
contributor
)
- In:
Handbook of global supply chain management
,
(pp. 337-357)
.
2007
Persistent link: https://www.econbiz.de/10003393952
Saved in:
10
A study of the long-term value of capabilities - based resources, intangible strategic assets, and firm performance
Chabowski, Brian R.
;
Hult, G. Tomas M.
- In:
The Oxford handbook of strategy implementation
,
(pp. 47-77)
.
2017
Persistent link: https://www.econbiz.de/10011643500
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