A five‐country study of national identity
Year of publication: |
1999
|
---|---|
Authors: | Keillor, Bruce D. ; Tomas M. Hult, G. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 1, p. 65-84
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Cross‐cultural management | International marketing | Marketing strategy | National cultures |
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