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~type_genre:"Aufsatz im Buch"
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DeSarbo, Wayne
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Fundamentals of marketing research ; Vol. 6
2
International marketing ; Vol. 2
1
Quantitative modelling in marketing and management
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
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Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
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2
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
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3
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
4
A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne
;
Kim, Sunghoon
- In:
Quantitative modelling in marketing and management
,
(pp. 3-25)
.
2013
Persistent link: https://www.econbiz.de/10009680256
Saved in:
5
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
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