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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
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ECONIS (ZBW)
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61
Mediabudget und Markterfolg : aktuelle Befunde zur Optimierung von Budgetentscheidungen
Franz, Gerhard
- In:
Media-Perspektiven
(
2009
)
2
,
pp. 68-72
Persistent link: https://www.econbiz.de/10003812993
Saved in:
62
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
63
Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
Saved in:
64
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
65
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
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66
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
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67
Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz
;
Ah Hwa Ngo
- In:
Journal of management and strategy : JMS
2
(
2011
)
3
,
pp. 62-72
Persistent link: https://www.econbiz.de/10009379915
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68
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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69
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
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70
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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