Do marketing media have life cycles? : the case of product placement in movies
Year of publication: |
2011
|
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Authors: | Karniouchina, Ekaterina V. ; Uslay, Can ; Erenburg, Grigori |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 3, p. 27-48
|
Subject: | Product Placement | Product placement | Film | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Lebenszyklus | Life cycle | USA | United States | 1968-2007 |
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