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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - In: Journal of retailing 86 (2010) 3, pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A. - In: The journal of law, economics, & organization 4 (1988) 2, pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
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Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin - In: Journal of international business studies : JIBS ; an … 17 (1986) 3, pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A. - In: Recherche et applications en marketing 34 (2019) 2, pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
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Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas; Gatignon, Hubert A. - 2009
Persistent link: https://www.econbiz.de/10008652395
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
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A propositional inventory for new diffusion research
Gatignon, Hubert A.
Persistent link: https://www.econbiz.de/10001263376