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~type_genre:"Aufsatz in Zeitschrift"
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11
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7
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7
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7
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49
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Aufsatz in Zeitschrift
Article in journal
51
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48
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48
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34
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34
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9
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Anderson, Erin
19
Gatignon, Hubert A.
19
Anderson, Edward
13
Robertson, Thomas S.
4
Weitz, Barton A.
4
Esposito, Lucio
3
Coughlan, Anne T.
2
Duvendack, Maren
2
Eliashberg, Jehoshua
2
Goldenberg, Jacob
2
Lecocq, Xavier
2
Libai, Barak
2
Lodish, Leonard M.
2
Muller, Eitan
2
Pauwels, Koen
2
Ross, William T.
2
Sorescu, Alina
2
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1
Anderson, Ellen
1
Arnold, Julia
1
Bowman, Douglas
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Chatterjee, Rabikar
1
Chu, Wujin
1
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1
Gammage, Sarah
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Gatignon, Aline
1
Ghani, Tarek
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1
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Journal of marketing
6
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4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
3
AMS review : official publication of the Academy of Marketing Science
2
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2
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1
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1
The Rand journal of economics
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The journal of business & industrial marketing
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ECONIS (ZBW)
51
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1
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
- In:
Journal of retailing
86
(
2010
)
3
,
pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
Saved in:
2
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
Saved in:
3
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
4
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
Saved in:
5
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
6
Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A.
- In:
Recherche et applications en marketing
34
(
2019
)
2
,
pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
Saved in:
7
Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
;
Gatignon, Hubert A.
-
2009
Persistent link: https://www.econbiz.de/10008652395
Saved in:
8
The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
Saved in:
9
Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja
;
Rolland, Sylvie
;
Gatignon, Hubert A.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
Saved in:
10
A propositional inventory for new diffusion research
Gatignon, Hubert A.
Persistent link: https://www.econbiz.de/10001263376
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