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Vrontis, Demetris
26
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23
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Terho, Harri
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Albers, Sönke
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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International journal of production research
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International journal of product development : IJPD
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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100
Management science : journal of the Institute for Operations Research and the Management Sciences
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Marketing intelligence & planning
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International journal of production economics
82
The journal of brand management : an international journal
74
The journal of product innovation management : an international publication of the Product Development & Management Association
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Psychology & marketing
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IEEE transactions on engineering management : EM
58
The journal of product & brand management
54
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50
The marketing review
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Business horizons
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Harvard-Business-Manager : das Wissen der Besten
49
Asia Pacific journal of marketing and logistics
48
Jahrbuch der Absatz- und Verbrauchsforschung
48
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Journal of business economics : JBE
47
Harvard business review : HBR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
9,519
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1
Cheese trademarks : Italian dairy firms' practices during the 20th century
Suffia, Ilaria
;
Locatelli, Andrea
;
Besana, Claudio
- In:
Business history
60
(
2018
)
8
,
pp. 1227-1254
Persistent link: https://www.econbiz.de/10012042168
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
4
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
5
Competitive analysis with differenciated products
Hausman, Jerry A.
- In:
Annales d'économie et de statistique
(
1994
),
pp. 159-180
Persistent link: https://www.econbiz.de/10001332966
Saved in:
6
The timing of product introduction and the credibility of compatibility decisions
Regibeau, Pierre
- In:
International journal of industrial organization
14
(
1996
)
6
,
pp. 801-823
Persistent link: https://www.econbiz.de/10001334550
Saved in:
7
Why firms may prefer not to price discriminate via mixed bundling
Anderson, Simon P.
- In:
International journal of industrial organization
11
(
1993
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10001140356
Saved in:
8
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Saved in:
9
The management of the product elimination function : theoretical and empirical analysis
Aulōnitēs, Geōrgios I.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 1-66
Persistent link: https://www.econbiz.de/10001089426
Saved in:
10
Die Herkunft von Lebensmitteln als Mittel zur Produktdifferenzierung
Gerschau, Monika
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
39
(
1990
)
9
,
pp. 273-276
Persistent link: https://www.econbiz.de/10001090613
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